Picture a glamorous car, the kind you might see the good guy in a movie speed through twisty German mountain tracks in, with an excited long-haired brunette in the passenger seat. Consider a pop star car, with a stiff-hatted chauffeur driving his sunglass-wearing charge past a horde of shouting paparazzi. Most likely neither of the vehicles that you have visualised in your mind are the Mitsubishi Colt Cleartec, but now think about this – are you an international secret agent of intrigue? Are you the bass player of a hard rocking heavy metal band? Or do you really need a car which will get you around town, still look sophisticated and not break down on you half way to the south of France?
You might not have realised it, but the Mitsubishi Colt has developed into a classic car. Take the opportunity to contemplate this – there was clearly a time when the Rolls Royce Phantom III was just the latest car on the market, when the Jaguar E-type had just come straight off the line. But this time has gone and these automobiles have been inked into the ledgers of history as classics. Similarly, whilst we were all busy getting older the Colt has been there along with us, made with care and quality since 1962.
Take a peek at the most recent Colt brochure and you'll find the principles which make an outstanding car have been stuck to ardently for nearly fifty years. Efficient, economic, affordable and elegant, this car has been the transport of preference for millions, while other purportedly ‘glamorous’ vehicles have come and long gone, remaining the preserve of the obscenely privileged and foolish.
Precisely what must happen to raise the Colt to the position of cult? Possibly it is already there and we simply don’t realise, just like a companion who you never realized you counted on so heavily until you needed someone and they were right there.
If this is the situation then it can't be long before the Colt becomes an object of desire which we can all own. So why not feel like a pop star, a film hero and a smart driver all in one and book yourself a Colt test drive now?
